Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry
نویسندگان
چکیده
<span style="font-size: 10.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: mso-bidi-language: AR-SA;" lang="EN-US">The allocation of political advertising in social media is rising Western campaigns. Yet audiences, unlike those television advertising, are no longer isolated and passive consumers linear discourses from politicians; users can now interact, share, merge with other messages. Literature has dealt the effects such affordances separately, yet not an integrative, holistic way that makes it possible to observe how they interact each other. Hence, this article explores qualitatively experience, engage with, make sense media, its mediate attitudes, responses, meanings bring sponsors. Under lenses theory logic, which points out properties media—popularity, programmability, datafication, connectivity—that structure users’ experiences, we conducted six focus group sessions Mexican (<em>n</em> = 34) during 2021 federal Findings show fuzziness digital for users, blurs formats like infographics or memes, crucial role individual linkages attention attitude formation, a mismatch between platform’s feed citizens’ information needs, tactics perform tame avoid content, disengaging them campaigns.</span>
منابع مشابه
Experiencing Events through User-Generated Media
Large numbers of websites contain (human-readable) information about scheduled events, of which some may display media captured at these events. This information is, however, often incomplete and always locked into the sites. This prevents users from creating overviews of media associated with an event from multiple websites. We carried out exploratory user studies with potential end-users to g...
متن کاملUnderstanding Social Media Logic
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social m...
متن کاملStrengthening the Referral System through Social Capital: A Qualitative Inquiry in Ghana
The referral system in health care has been noted as very influential in determining which services are accessed and when. Nonetheless, existing studies have relied on specific measurable factors relating to health personnel, transportation and communication infrastructure, and finance to explain the challenges facing the referral policy in developing countries. While this is understandable, th...
متن کاملSocial Media and Politics: Examining Indonesians’ Political Knowledge on Facebook
The Internet and social media have played a significant role in contemporarypolitical sphere of Indonesia. In particular, they have been widely usedfor political activism and discussion; but whether the discussions areconstructive is another issue. Constructive political discussion requiresseveral preconditions; one of the most important requirements is rationalreasoning. Citizens must be equip...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Media and Communication
سال: 2023
ISSN: ['2183-2439']
DOI: https://doi.org/10.17645/mac.v11i2.6412